Canon's New Powershot SX280 HS Features Next Generation DIGIC 6 Processor, 20x Optical Zoom, Wi-Fi and GPS Technology
Canon's New PowerShot SX280 HS Digital Camera Offers A Super 20x Optical Zoom, Wireless Connectivity and GPS Technology
Highlighted Features Include a New DIGIC 6 Processor With
Impressive Low-Light Performance, Shooting Speed of up to14
Frames-Per-Second and Enhanced Image Quality
MELVILLE, N.Y., March 21, 2013 – Fusing portability
with high-quality image technology, Canon U.S.A., Inc., a leader in
digital imaging solutions, today announced the new 12.1-megapixel
PowerShot SX280 HS Digital Camera with built-in Wi-Fi® technology and an
impressive 20x Optical Zoom lens. Amazingly compact, the PowerShot
SX280 HS digital camera is the first Canon camera to feature Canon's
DIGIC 6 Image Processor, the most advanced processor to date, delivering
incredible detail and fast continuous shooting performance.
"Canon recognizes the importance of capturing the
highest quality images possible and sharing them instantly and easily,"
said Yuichi Ishizuka, executive vice president and general manager,
Imaging Technologies & Communications Group, Canon U.S.A. "The
PowerShot SX280 HS Digital Camera with its impressive features provides
users the resources to shoot in almost any situation and the creative
tools to help capture their vision."
Share Great Images Wirelessly
The PowerShot SX280 HS digital camera's Wi-Fi® connectivity offers
users connectivity options to share their beautiful images. With the
download of the free Canon CameraWindow app1 from an Android TM or IOS® store, users can connect to both iOS® or AndroidTM smartphones and tablets2
to wirelessly transfer photos and videos from their camera to their
device. This camera also has the ability to connect directly to social
networking sites and to Canon's iMAGE GATEWAY3, making photos
easily accessible and ready to share. In addition, the PowerShot SX280
HS digital camera has the ability to connect wirelessly to computers,
select PowerShot wireless cameras, and wireless PictBridge4 compatible printers, such as the PIXMA MG6320 and MG5420 Wireless Photo All-In-One printer models.
Powerful and Versatile 20x Optical Zoom Lens
Providing users the ability to capture images with stunning quality,
the PowerShot SX280 HS digital camera features a 25mm wide angle lens
and impressive 20x optical zoom (up to 500mm) providing versatility in a
pocket-sized camera. At wide angle, the PowerShot SX280 HS digital
camera is ideal for capturing lasting memories of family and friends at
get-togethers as well as stunning landscapes. The lens' super telephoto
reach allows photographers to bring subjects in close and is perfect for
capturing images at sporting events, distant nature scenes and wildlife
in their natural habitat.
Exceptional Images and Fast Performance
The PowerShot SX280 HS digital camera is packed with a variety of
impressive imaging features that help ensure moments are preserved in
stunning quality. In conjunction with the PowerShot SX280 HS digital
camera's 12.1-megapixel High-Sensitivity CMOS image sensor, the DIGIC 6
Image Processor creates the Canon HS SYSTEM. This system is responsible
for the PowerShot SX280 HS digital camera's improved low-light
performance up to ISO 6400, with minimal noise and maximum detail.
In addition, the PowerShot SX280 HS digital camera features
advancements in Canon's Auto Focus (AF) system with improved AF times
and reduced lag over previous SX-series models. The responsive
high-speed AF helps users to capture great shots as they happen, with
reduced lag time. Adding to the camera's diverse feature-set is
High-Speed Burst HQ which allows for continuous, fast-action,
high-resolution shots at up to 14fps. With incredible zoom
capabilities, fast and responsive AF, stunning resolution and
easy-to-use features, the PowerShot SX280 HS digital camera is the
perfect camera for vacationing or capturing a morning soccer game.
Further advancements attributed to DIGIC 6 Image Processor can be
experienced in movie mode, which records in MP4 format. For added
flexibility, the PowerShot SX280 HS digital camera allows you to shoot
video in a selectable frame rate of up to 60 fps or up to 30 fps
resulting in smooth and rich 1080p Full HD video. Users will also notice
improved image stabilization with Dynamic IS, which detects and can
compensate for tilt and parallel movement (shift blur) to help create
improved video clarity.
Simplicity and Convenience
The PowerShot SX280 HS digital camera offers a variety of easy-to-use
features that help take the guesswork out of capturing captivating,
imaginative photos. With Smart AUTO, the camera identifies an ideal
image setting by intelligently selecting from one of 58 pre-defined
modes. To combat blurry images, the PowerShot SX280 HS digital camera
utilizes its Intelligent IS system, which draws from six different
stabilization modes to choose the best IS for the current shooting
condition. The Intelligent IS system, combined with Smart AUTO creates
the camera's Hybrid AUTO mode which helps create a beautiful and steady
HD video clip (up to approximately 4 seconds) in Movie Digest mode every
time a user shoots a still image while the Movie Digest mode is
Adding to the camera's diverse feature set, the PowerShot SX280 HS digital camera is also equipped with a built-in GPS receiver5,
and when activated, data is recorded along with each image. Users can
easily access the location where their photos were taken without
depending on their often vague post-vacation memory. The built-in GPS
receiver not only records the exact location of the shot, but users can
create a visual log of their journeys on a map using the bundled Canon
To further help ensure that an image is never missed, the PowerShot
SX280 HS digital camera comes equipped with ECO mode to assist with
battery conservation. ECO Mode manages the 3.0 inch, 461k LCD screen
brightness and turns off when the camera is inactive. ECO Mode can be
activated for easy power preservation when an additional battery is out
of reach or the moment is too exciting to put the camera down.
Pricing and Availability
The PowerShot SX280 HS digital camera is expected to ship in April 2013 for an estimated retail price of $329.99.
For more information about the new Canon PowerShot cameras, visit www.usa.canon.com/powershot
About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer,
business-to-business, and industrial digital imaging solutions. With
approximately $40 billion
in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks
third overall in U.S. patents registered in 2012† and is one of Fortune
Magazine's World’s Most Admired Companies in 2013. In 2012, Canon U.S.A.
has received the PCMag.com Readers' Choice Award for Service and
Reliability in the
digital camera and printer categories for the ninth consecutive year,
and for camcorders for the past two years. Canon U.S.A. is committed to
level of customer satisfaction and loyalty, providing 100 percent
U.S.-based consumer service and support for all of the products it
U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To keep apprised of the latest news from Canon U.S.A., sign
up for the Company's RSS news feed by visiting www.usa.canon.com/rss.
† Based on weekly patent counts issued by United States Patent and Trademark Office.
Wi-Fi is a registered trademark of the Wi-Fi Alliance. Android is a
trademark of Google Inc. IOS is a trademark or registered trademark of
Cisco in the U.S. and other countries and is used under license. All
referenced product names, and other marks, are trademarks of their
Availability, prices, and specifications of all products are subject
to change without notice. Actual prices are set by individual dealers
and may vary.
1 This software enables you to upload images to social
network services. Before uploading images, please be aware that image
files may contain privacy related information such as people and places.
If necessary, please delete such information. Canon does not obtain,
collect or use such images or any information included in such images
through this software.
2 Compatible with iOS version 5.1/6.0 or later and Android devices version 2.3/4.0 or later. Data charges may apply.
3 One-time registration is required on CANON iMAGE GATEWAY ONLINE PHOTO ALBUM.
4 PictBridge (Wireless LAN) certified printer is required.
5 In certain countries and regions, the use of GPS may be
restricted. Therefore, be sure to use GPS in accordance with the laws
and regulations of your country or region. Be particularly careful when
traveling outside your home country. As a signal is received from GPS
satellites, take sufficient measures when using in locations where the
use of electronics is regulated.