Canon's New Powershot SX280 HS Features Next Generation DIGIC 6 Processor, 20x Optical Zoom, Wi-Fi and GPS Technology

Canon's New PowerShot SX280 HS Digital Camera Offers A Super 20x Optical Zoom, Wireless Connectivity and GPS Technology

MELVILLE, N.Y., March 21, 2013 – Fusing portability with high-quality image technology, Canon U.S.A., Inc., a leader in digital imaging solutions, today announced the new 12.1-megapixel PowerShot SX280 HS Digital Camera with built-in Wi-Fi® technology and an impressive 20x Optical Zoom lens. Amazingly compact, the PowerShot SX280 HS digital camera is the first Canon camera to feature Canon's DIGIC 6 Image Processor, the most advanced processor to date, delivering incredible detail and fast continuous shooting performance.

"Canon recognizes the importance of capturing the highest quality images possible and sharing them instantly and easily," said Yuichi Ishizuka, executive vice president and general manager, Imaging Technologies & Communications Group, Canon U.S.A. "The PowerShot SX280 HS Digital Camera with its impressive features provides users the resources to shoot in almost any situation and the creative tools to help capture their vision."

The PowerShot SX280 HS digital camera's Wi-Fi® connectivity offers users connectivity options to share their beautiful images. With the download of the free Canon CameraWindow app1 from an Android TM or IOS® store, users can connect to both iOS® or AndroidTM smartphones and tablets2 to wirelessly transfer photos and videos from their camera to their device. This camera also has the ability to connect directly to social networking sites and to Canon's iMAGE GATEWAY3, making photos easily accessible and ready to share. In addition, the PowerShot SX280 HS digital camera has the ability to connect wirelessly to computers, select PowerShot wireless cameras, and wireless PictBridge4 compatible printers, such as the PIXMA MG6320 and MG5420 Wireless Photo All-In-One printer models.

Providing users the ability to capture images with stunning quality, the PowerShot SX280 HS digital camera features a 25mm wide angle lens and impressive 20x optical zoom (up to 500mm) providing versatility in a pocket-sized camera. At wide angle, the PowerShot SX280 HS digital camera is ideal for capturing lasting memories of family and friends at get-togethers as well as stunning landscapes. The lens' super telephoto reach allows photographers to bring subjects in close and is perfect for capturing images at sporting events, distant nature scenes and wildlife in their natural habitat.

The PowerShot SX280 HS digital camera is packed with a variety of impressive imaging features that help ensure moments are preserved in stunning quality. In conjunction with the PowerShot SX280 HS digital camera's 12.1-megapixel High-Sensitivity CMOS image sensor, the DIGIC 6 Image Processor creates the Canon HS SYSTEM. This system is responsible for the PowerShot SX280 HS digital camera's improved low-light performance up to ISO 6400, with minimal noise and maximum detail.

In addition, the PowerShot SX280 HS digital camera features advancements in Canon's Auto Focus (AF) system with improved AF times and reduced lag over previous SX-series models. The responsive high-speed AF helps users to capture great shots as they happen, with reduced lag time. Adding to the camera's diverse feature-set is High-Speed Burst HQ which allows for continuous, fast-action, high-resolution shots at up to 14fps. With incredible zoom capabilities, fast and responsive AF, stunning resolution and easy-to-use features, the PowerShot SX280 HS digital camera is the perfect camera for vacationing or capturing a morning soccer game.

Further advancements attributed to DIGIC 6 Image Processor can be experienced in movie mode, which records in MP4 format. For added flexibility, the PowerShot SX280 HS digital camera allows you to shoot video in a selectable frame rate of up to 60 fps or up to 30 fps resulting in smooth and rich 1080p Full HD video. Users will also notice improved image stabilization with Dynamic IS, which detects and can compensate for tilt and parallel movement (shift blur) to help create improved video clarity.

The PowerShot SX280 HS digital camera offers a variety of easy-to-use features that help take the guesswork out of capturing captivating, imaginative photos. With Smart AUTO, the camera identifies an ideal image setting by intelligently selecting from one of 58 pre-defined modes. To combat blurry images, the PowerShot SX280 HS digital camera utilizes its Intelligent IS system, which draws from six different stabilization modes to choose the best IS for the current shooting condition. The Intelligent IS system, combined with Smart AUTO creates the camera's Hybrid AUTO mode which helps create a beautiful and steady HD video clip (up to approximately 4 seconds) in Movie Digest mode every time a user shoots a still image while the Movie Digest mode is activated.

Adding to the camera's diverse feature set, the PowerShot SX280 HS digital camera is also equipped with a built-in GPS receiver5, and when activated, data is recorded along with each image. Users can easily access the location where their photos were taken without depending on their often vague post-vacation memory. The built-in GPS receiver not only records the exact location of the shot, but users can create a visual log of their journeys on a map using the bundled Canon software.

To further help ensure that an image is never missed, the PowerShot SX280 HS digital camera comes equipped with ECO mode to assist with battery conservation. ECO Mode manages the 3.0 inch, 461k LCD screen brightness and turns off when the camera is inactive. ECO Mode can be activated for easy power preservation when an additional battery is out of reach or the moment is too exciting to put the camera down.

The PowerShot SX280 HS digital camera is expected to ship in April 2013 for an estimated retail price of $329.99.

For more information about the new Canon PowerShot cameras, visit www.usa.canon.com/powershot

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. With approximately $40 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents registered in 2012† and is one of Fortune Magazine's World’s Most Admired Companies in 2013. In 2012, Canon U.S.A. has received the PCMag.com Readers' Choice Award for Service and Reliability in the digital camera and printer categories for the ninth consecutive year, and for camcorders for the past two years. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss.

† Based on weekly patent counts issued by United States Patent and Trademark Office.

Wi-Fi is a registered trademark of the Wi-Fi Alliance. Android is a trademark of Google Inc. IOS is a trademark or registered trademark of Cisco in the U.S. and other countries and is used under license. All referenced product names, and other marks, are trademarks of their respective owners.

Availability, prices, and specifications of all products are subject to change without notice. Actual prices are set by individual dealers and may vary.

1 This software enables you to upload images to social network services. Before uploading images, please be aware that image files may contain privacy related information such as people and places. If necessary, please delete such information. Canon does not obtain, collect or use such images or any information included in such images through this software.

2 Compatible with iOS version 5.1/6.0 or later and Android devices version 2.3/4.0 or later. Data charges may apply.

3 One-time registration is required on CANON iMAGE GATEWAY ONLINE PHOTO ALBUM.

4 PictBridge (Wireless LAN) certified printer is required.

5 In certain countries and regions, the use of GPS may be restricted. Therefore, be sure to use GPS in accordance with the laws and regulations of your country or region. Be particularly careful when traveling outside your home country. As a signal is received from GPS satellites, take sufficient measures when using in locations where the use of electronics is regulated.