Sony Introduces the α NEX-3N: The World’s Smallest and Lightest Interchangeable Lens Camera with an APS-C Size Sensor
Stylish New Camera Features Advanced 16.1 MP APS-C Sensor, Fingertip Zoom Control, New Auto Object Framing and more
SAN DIEGO, Feb. 25, 2013 – Sony's new α NEX-3N digital camera
delivers professional quality photos and Full HD videos in an
ultra-compact body weighing in at just under 7.5 ounces, making it the
world’s smallest and lightest interchangeable lens camera with an APS-C
The new NEX-3N camera will be offered as a kit with the sharp,
compact SELP1650 motorized zoom lens, offering the ultimate package of
portability and performance in a compact system camera. The camera
features a newly added zoom lever on top of the body, allowing for
smooth fingertip control of lens focal length. The lever can also
adjust digital zoom on the camera if a powered zoom lens (SELP1650 or
SELP18200) is not being used.
The powerful, 16.1 effective megapixel APS HD CMOS sensor in the new
NEX-3N camera is identical in size to those found in traditional DSLR
cameras. Its large surface area takes in more light during image
capture, allowing the camera to produce flawless, low-noise photographs
with blurred backgrounds and highly detailed full HD videos (60i/24p).
It also boosts maximum camera sensitivity to ISO16000, resulting in
exceptional low-light shooting performance.
“The new NEX-3N is the ideal camera to introduce consumers to the
creative world of interchangeable lens photography, offering new levels
of performance and convenience never before realized in a mirrorless
model,” said Mike Kahn, director of the Alpha business at Sony. “By
pairing the camera with our retractable SELP1650 lens, loading it up
with a host of our newest, most advanced technologies and offering it at
a great price point, we’ve created a palm-sized powerhouse that
promises outstanding value for our customers.”
The NEX-3N camera debuts new Auto Object Framing technology, which
allows shooters to create professionally framed photos with each
composition. This innovative feature identifies the main object of the
framed scene – whether it’s one person, two people or even macro and
moving subjects – and then automatically trims the scene around the
object to create a professionally-styled composition. The cropped photo
is then boosted to full resolution using Sony’s unique By Pixel Super
Resolution technology, which uses pattern matching to maintain superb
image detail, tones and textures. Both the original and cropped image
files are saved for review.
Additionally, the NEX-3N model is built with an evolved BIONZ
processor that utilizes the same area-specific noise reduction
technology featured on Sony’s acclaimed full-frame α99 camera. The
high-power processor individually adjusts level of noise reduction and
sharpness in different imaging areas, assuring crisp, ultra-low noise
handheld shots in all types of lighting situations without loss of
The NEX-3N is also the first E-mount interchangeable lens camera from
Sony that offers support for new “TRILUMINOS Color”. This allows
consumers to experience a dramatically expanded palette of vivid,
ultra-realistic colors when videos and still images from the camera are
played back on any BRAVIA TV with support for “TRILUMINOS Display”.
Other convenient essentials include a crisp, bright, 7.5cm (3.0-type)
LCD screen that flips 180 degrees for hassle-free self-portraits, as
well as a new, easy-to-hold textured grip.
Shooters can now choose from a range of 13 high-quality E-mount
lenses available for use with the NEX-3N camera to realize its full
creative potential. The line-up includes a variety of telephoto, zoom,
wide angle, and macro lenses manufactured by both Sony and Carl Zeiss®
to suit any shooting situation. Each model blends superb optical
performance with elegant styling to complement the E-mount camera line.
Pricing and Availability
The new NEX-3N compact digital camera will be available this April in
black and white in a kit with the motorized 16-50mm zoom lens (model
SELP1650) for about $500.
The camera kit and a range of compatible E-mount lenses and
accessories including the LCS-SB1 sling bag will be available at Sony
retail stores (www.store.sony.com) and other authorized dealers nationwide.