Fujifilm Launches FinePix F900EXR Premium Compact Ultra Zoom with World's Fastest Autofocus Speed and Integrated Wi-Fi

Blazing fast F900EXR has AF of 0.05 seconds and allows users to wirelessly transfer beautiful, sharp pictures and movies to their smartphone or tablet for easy online uploading

Valhalla, N.Y., January 30, 2013 – FUJIFILM North America Corporation today announced the premium, compact long-zoom FinePix F900EXR digital camera that features a new Intelligent Hybrid AF system that focuses as fast as 0.05 seconds*1 by using a new Phase Detection AF system in its advanced EXR-CMOS II sensor. The F900EXR automatically switches between Phase Detection AF and Contrast Detection AF depending on the subject and scene, guaranteeing superb ease-of-use and fast, accurate autofocus no matter what the setting or shooting conditions.

The FinePix F900EXR also has an improved Wireless Image Transfer function that allows users to quickly and easily upload high resolution images and movies to their Apple or Android smartphone or tablet. The F900EXR continues the tradition of superior image quality that the F-Series is known for with its speed, bright lens, intuitive use and advanced features.

"The F900EXR delivers the impressive AF speed that consumers have been demanding, and with speeds as fast as 0.05 seconds, photography enthusiasts won't be disappointed,” said David Troy, director of marketing, Digital Cameras, Electronic Imaging Division, FUJIFILM North America Corporation. “And after you’ve captured those amazing images, the F900EXR now allows you to share the images quickly and easily with its new Wi-Fi®-certified Wireless Image Transfer function."

The FinePix F900EXR features a 1/2" 16MP EXR-CMOS II sensor that delivers superior image quality and performance - especially in low light situations. The F900EXR also uses the bright and fast FUJINON 20x wide-angle long-zoom lens (25-500mm) that produces exceptional images, along with an Intelligent Digital Zoom feature that effectively doubles zoom capability and an ultra-clear 3.0" high contrast 920K-dot resolution LCD.

The FinePix F900EXR includes a new EXR Processor II that more than doubles the performance of the first-generation EXR Processor. With a super-fast startup time of 1.1seconds*2, an interval between shots of 0.5 seconds *2, and burst-mode rates of 11 frames/second *2 (max. 5 frames), the F950EXR offers fantastic response times that make it a joy to use and ensure you should never have to worry about missing that special shot again.

Improved Wireless Image Transfer Function
The F900EXR’s new wireless feature lets you transfer photos and movies*3 from the camera to smartphones, tablets and computers and then upload high-quality images to social networking sites like Facebook and Twitter in seconds.

To connect the F900EXR to a smartphone or tablet, users can download the free dedicated "FUJIFILM Camera Application" to their iPhone / iPad or Android™ smartphone or tablet device to transfer up to 30 pictures at a time from the F900EXR. The app also lets you download movies*3, expanding the range of options available for enjoying pictures taken with the camera.

With its Wi-Fi capability, the F900EXR allows users to back up photos on their home computer. Users simply install the free “FUJIFILM PC AutoSave” software onto their computer and select which folder they want the photos to back up to, and then by linking a Wi-Fi Router and the F900EXR, the camera will backup photos to the home computer.

Pictures stored on the F900EXR can be viewed and selected for download on large smartphone or tablet screens for a smooth viewing experience. No wireless LAN access point or complicated ID or password entry is required, and once pictures have been downloaded to the smartphone, it is simple to upload them to social networking sites.

Sharp, Clear 20x Lens
The FinePix F900EXR camera uses the FUJINON 20x Super wide-angle optical zoom lens to produces crisp high resolution results throughout the focal range, from 25mm wide-angle to 500mm telephoto, along with a Macro Mode that allow sharp focusing down to 1.9" delivering the most brilliant detail possible.

Clear, Beautiful Display and Easy Controls for Enhanced Shooting Control
The FinePix F900EXR has a bright, premium 3.0", 920K-dot LCD monitor with a Monitor Sunlight mode for enhanced viewing in bright sunlight and at wider viewing angels. The F900EXR also lets users assign frequently-used options to the new “E-fn” or extended function button for enhanced ease of use.

Full HD Video with Impressive Speed
The F900EXR uses its EXR-CMOS II sensor to shoot video full HD at a smooth 60 frames per second with improved Phase Detection AF with superior color reproduction. Movie recording can be started with a single press of the dedicated "Movie Recording Button" and records high-quality sound using the built-in stereo microphone.

The Intelligent Hybrid AF system is active during movie recording for fast, precise focus. The camera also offers a Scene Recognition for movie recording feature that automatically adjusts camera settings for landscapes, close-ups, night landscapes, portraits, backlit portraits, and night portraits for high-quality, hassle-free results with a variety of subjects.

Fantastic Built-in Photographic Filters
With its built-in photographic filters, users can now get even more creative with their photography. The F900EXR Advanced Filters include:

• Pop Color – emphasizes contrast and color saturation
• Toy Camera – create shaded borders as if you were taking a photo on a toy camera
• Miniature – adds top and bottom blur for a diorama or miniature effect
• Dynamic Tone – create a fantasy effect by dynamically-modulated tonal reproduction
• Partial Color – retain one selected original color and change the rest of the photo to black and white
• High Key – enhance brightness and reduce contrast to lighten tonal reproduction
• Low Key – create uniformly dark tones with few areas of emphasized highlights
• Soft Focus – blur the focus of the image edges to create a softer effect

Within the FinePix F-Series, Fujifilm is also introducing the new FinePix F850EXR. The F850EXR features a 16MP ½-inch EXR CMOS Sensor and 20X manual zoom to offer tremendous versatility at a great value.

FinePix F900EXR key features list:

• 16MP 1/2-inch EXR-CMOS II sensor with Phase Detection and EXR Processor II
• 20x optical zoom (25-500mm*4) with CMOS-shift Image stabilization
• 3.0” LCD screen with wide viewing angle
• EXR-Auto (with auto optimization for 108 different scene permutations)
• Full manual controls
• Intelligent Hybrid AF (World’s Fastest AF of 0.05 seconds*1)
• Start-up time of 1.1 seconds*2
• Interval between shots of 0.5 seconds*2
• RAW shooting (RAW, JPEG, RAW+JPEG image capture modes)
• Wireless Image Transfer to PC, tablets and smartphones
• 11 frames/second*2 (max 5 frames) continuous shooting (at full resolution)
• Advanced Filters
• Motion Panorama 360
• Full HD 1080p Video (60fps)
• Available in black, and indigo blue
• 260 shots*4 per battery charge

FinePix F850EXR key features list:

• 16MP ½-inch EXR-CMOS sensor with EXR Processor II
• 20x optical zoom (25-500mm*4) with CMOS-shift Image stabilization
• 3” LCD screen
• EXR-Auto mode (with auto optimisation for 108 different scene permutations)
• Full manual controls
• Fast AF of up to 0.21 seconds*2
• Start-up time of 1.1 seconds*2
• Interval between shots of 0.5 seconds*2
• 9.0 frames/second*2 (max 5 frames) continuous shooting (at full resolution)
• Advanced Filters
• Motion Panorama 360
• Full HD 1080p Video (60fps)
• Eye-Fi Card Compatibility
• Available in black
• 250 shots*2 per battery charge

The FinePix F900EXR and F850EXR will be available in March 2013 for $399.95 and $299.95 respectively.

For complete camera specifications, please go to:
http://www.fujifilm.com/products/digital_cameras/.

*1 FUJIFILM research as of November 2012. Compared with other digital cameras, based on CIPA standards, and conducted in High Performance mode at the maximum wide-angle position with AF-area mode set to center position
*2 FUJIFILM research based on CIPA standards
*3 FUJIFILM Camera Application for iOS can save movie files up to 1280 x 720
*4 35mm format equivalent
*5 Wi-Fi CERTIFIED logo is a certification mark of the Wi-Fi Alliance