Pentax's New 15th Generation WG-3 Rugged Digital Camera Features a Fast F/2.0 4x Zoom Lens
PENTAX Introduces
15th Generation Ruggedized Camera -the WG-3 GPS and WG-3
Performance meets photographic demands with
fast F2.0 lens, in-camera shake reduction, and increased waterproof, crushproof
and shockproof ratings
Denver, CO (January 29, 2013)- Leveraging its
long-standing and comprehensive expertise in the waterproof category, PENTAX RICOH IMAGING AMERICAS CORPORATION
(PENTAX) has introduced the 15th generation in its adventureproof
line-up of point and shoot cameras, the WG-3. Boasting a diverse set of new
features and improved specifications, the WG-3 is the ideal companion to
capture life's planned and unplanned adventures.
The WG-3 boasts a rich feature-set that has been
optimized to meet the rigorous and demanding needs of the adventurous photo
enthusiast, whose travels and exploits can take them into a variety of
scenarios too challenging for the traditional point-and-shoot. Its newly designed, large-aperture, 4x optical
zoom lens (with the maximum aperture of F2.0 at wide-angle end),
high-sensitivity, back-illuminated 16 megapixel CMOS image sensor, and
sensor-shift Shake Reduction system ensure sharp, high-quality, low-noise
images.
The rugged features of the WG-3 include an
improved waterproof depth rating to 45 feet, while the WG-3 GPS offers enhanced
GPS functionality for geo-tagging images that can be mapped back to
your journey and a dedicated second display showing compass direction,
elevation or depth below water.
Additionally, the WG-3's category defining Digital Microscope mode and
six LED lights surrounding the lens barrel enable focusing as close as one
centimeter from the subject producing bright, shadow-free macro images.
For the unplanned adventure, the WG-3 offers a
worry-free shooting experience with an increasingly ruggedized body that is
shockproof from drops of up to 6.6 feet, coldproof to 14 degrees Fahrenheit and
crushproof, withstanding up to 220 foot pounds of force. The WG-3's rugged
design is enhanced by its folded optical zoom lens that reduces its
vulnerability to moisture and dust while ensuring a compact and pocketable size
without the protrusion of a lens barrel. Finally, the sturdy construction and
sharp design, unique to the WG-3, features a texturized grip for a controlled
ergonomic grasp and colorful grip accents to further enrich its rugged styling.
"The WG-3 GPS truly leverages our experience in
this category," said John Carlson, Sr. Marketing Manager, PENTAX. "New features
like the easy-to-read second LCD, dedicated video record button, double-locking
battery door and wireless charging capabilities show PENTAX's dedication to
improving our offering in this category."
To enhance creative expression during shooting
PENTAX offers an optional lens adapter
with wide-angle coverage to 20mm, and the
SportMount Chest Harness which allows for the hands free capture of adventures
and features a quick and easy mechanism to review your images and footage
without having to remove the camera from its mount.
Pricing and Availability
Priced at $349.95 the new WG-3 GPS is available
in a choice of purple or green. The WG-3
is available in black or orange for a price of $299.95. Both models will be
available at retailers nationwide and online in March 2013. To find a retailer
near you, please visit: http://www.pentaximaging.com/where-to-buy
Additional information including product
specifications is available here: www.pentaximaging.com/news and product images are available here: www.pentaximaging.com/press/pressfiles.html
About
PENTAX
PENTAX is a leader in the production of a variety of adventure ready
digital cameras including weather-resistant digital SLRs and stylish, compact,
waterproof cameras, as well as lenses, flash units, binoculars, scopes, and
eyepieces. For more than 90 years, PENTAX has developed durable, reliable
products that meet the needs of adventurous consumers and businesses. With new
headquarters in Denver, Colorado, PENTAX RICOH IMAGING AMERICAS CORPORATION is
a subsidiary of PENTAX RICOH IMAGING COMPANY, LTD. effective October 1, 2011.
Additional details may be found here: www.pentaximaging.com/news
