Memoto's Wearable Lifelogging Camera Raises More than a Half Million Dollars
lifelogging camera reaches $500,000 funding on Kickstarter, passing two stretch
goals and earning a range of new product enhancements - Memoto team now shares
the secret of their success on
Sweden (November 27, 2012) -
With the help of a supportive and enthusiastic Kickstarter
community, Memoto has turned its vision of giving everyone a true
photographic memory into a reality. After reaching its Kickstarter goal in just
5 hours, Memoto continued to rally support around the fresh idea of creating a
searchable, shareable memory, ultimately surpassing two stretch goals and
reaching a half million dollars in funding, 10 times the original goal. With
just a few days to go, Memoto is now aiming for a third
stretch goal that will offer an assortment of useful new features.
"Of course, you always dream that your product will have an impact like this,
but we were blown away that we received so much support from the community in
such a short time frame," said Martin Källström, CEO of Memoto. "This device
represents a turning point in how we remember and share special moments in our
lives. It's great that so many share our vision."
At about the size of a postage stamp, the Memoto camera is an intelligent
micro-device that captures every moment of your life in photo keyframes. These
spontaneous shots can be effortlessly searched, shared and revisited at any
time using Memoto's innovative web service and mobile application. The camera
connects to your clothing with a small stainless steel metal clip, subtly
capturing every special moment of your life as it's happening -- before you
even realize how special it is.
After listening to the feedback and comments of the Kickstarter community, the
Memoto team developed a range of different product enhancements available if
its stretch goals were met. Having successfully met its first two goals, the
new features that will be integrated into the final product including the
ability to choose what time interval the photos are taken from the Memoto
application, the ability to bookmark specific photos by quickly tapping the
camera after a special moment making it's easy to later find the photo, and the
option to retain photos stored locally when syncing with the computer as well
as uploading them to the cloud. The third stretch goal, which Memoto hopes to
achieve in the next couple days, is the creation of a wide-angle camera lens, a
waterproof case and a Wi-Fi dock.
"We are so grateful to the Kickstarter community and inspired by their
engagement with the Memoto project," said Martin Källström, CEO of Memoto.
"We've listened carefully to their ideas and incorporated much of their input
into product enhancements. We're confident that the end result will be one
aligned with the desires of the community and what we ourselves wanted to
achieve with Memoto."
The Memoto team includes Sweden's most innovative and experienced
entrepreneurs, its foremost camera electronics engineer, and industrial
designer who joined forces more than one year ago to pursue this vision. The
team spent countless hours planning and preparing for the launch of the Memoto
camera and has been thrilled by its reception in countries around the world.
The Memoto camera was a popular news topic from the US to China, creating a new
conversation about mainstream lifelogging. You can find a full description of
the key successes of the launch on the Memoto blog.
The Memoto team has been exploring the area of lifelogging for the past year,
traveling the world interviewing lifeloggers, entrepreneurs, scientists and
thought-leaders. This allowed the team to incorporate the most crucial elements
into the Memoto camera. The Memoto team also recently released the trailer for
the documentary that they produced during their journey. You can find it here.
Estimated availability for the Memoto camera is early 2013. The unit will be
offered in Graphite grey, Arctic white and Memoto orange colors for $279. For
the last two days on Kickstarter,
Memoto will be offering the camera at the discounted price of $249.
Memoto is a Swedish startup with a vision of giving everyone a true
photographic memory. As an innovator in the field of lifelogging, Memoto
develops products and technologies that offer its users a way to capture and
share every special moment of their lives.