Canon Announces New 35mm F/2.0 IS Prime Lens and New EF 24-70mm F/4.L IS USM Lenses
Canon U.S.A. "Widens" Its offerings
and "Zooms In" on Creative Optics With the introduction of TWO new Professional
SUCCESS, N.Y., November 5, 2012 - Canon U.S.A., Inc., a leader in digital imaging
solutions, today announced two new additions to the Company's EF lens family,
the new EF 24-70mm f/4L IS USM and EF 35mm f/2 IS USM lenses. Each of these two
lenses features unique optical attributes for a variety of situations.
The new EF 24-70mm f/4L IS USM has macro shooting capabilities at the telephoto
end and the EF 35mm f/2 IS USM adds Canon's proprietary Image Stabilization
(IS) to this popular prime lens focal length.
"The lens is
the window to creativity, providing the unique perspective and vantage that
allows photographers to turn a scene into art. It is our pleasure to introduce
two lenses that will enable a wide range of photographers in diverse
disciplines to explore their creativity through these new options," said Yuichi
Ishizuka, executive vice president and general manager, Imaging Technologies
& Communications Group, Canon U.S.A.
EF 24-70mm f/4L IS USM Lens
dynamic L-series optical performance in a compact, lightweight and durable
design, the new EF 24-70mm f/4L IS USM lens is well suited for all levels of
advanced photography on the go. The ideal companion to Canon's full-frame
Digital SLR cameras such as the EOS 6D, the lens features a constant maximum
aperture of f/4 throughout the entire zoom range with 15 lens elements in 12
groups including two aspherical and two UD lens elements and a 9-blade circular
aperture diaphragm. The EF 24-70mm f/4L IS USM lens delivers gorgeous images
with excellent detail at all focal lengths and includes a macro feature at the
telephoto end with a 0.2m/7.9-inch minimum focusing distance and Canon's Hybrid
IS system (with up to four stops of stabilization). The macro feature can be
engaged through a switch on the lens barrel. In addition, the lens features
inner focusing and a ring-type Ultrasonic Motor (USM) for quiet, fast
autofocus, and has full-time mechanical manual focus that's enabled even during
AF operation. Compact at only 93mm in length, with excellent dust and water
resistance, the EF 24-70mm f/4L IS USM lens has a fluorine coating on the front
and rear elements for easy maintenance and cleaning.
24-70mm f/4L IS USM lens is supplied with a lens pouch and reversible lens
hood. It is expected to be available in December for an approximate retail
price of $1,499.00.
Standard Prime Lens with Optical Image Stabilizer: EF 35mm f/2 IS USM Lens
successor to Canon's EF 35mm f/2, the EF 35mm f/2 IS USM lens is a compact and
lightweight wide-angle prime lens that provides a high level of image quality
and functionality. The optics and mechanical workings are designed to improve
image quality in the lens's periphery and provide faster and quieter AF than
its predecessor, as well as Optical IS and optional full-time manual focus, all
in a durable lens body with a high-grade design. Featuring a circular aperture
diaphragm and lens coatings optimized for minimal ghosting and flare, the EF
35mm f/2 IS USM lens achieves beautiful, soft backgrounds and amazing image
The EF 35mm
f/2 IS USM lens is expected to be available in December for an approximate
retail price of $849.99.