Apple Introduces iPad mini & 4th Generation iPad
Unveils New Fourth Generation iPad with Retina Display, Faster A6X Chip, FaceTime HD Camera & Ultrafast Wireless
SAN JOSE, California -- October 23, 2012 -- Apple® today introduced iPad® mini, a completely new iPad design that is 23 percent thinner and 53 percent lighter than the third generation iPad. The new
iPad mini features a stunning 7.9-inch Multi-Touch™ display, FaceTime® HD and iSight® cameras, ultrafast wireless performance(1); and an
incredible 10 hours of battery life(2) -- every inch an iPad, yet in a revolutionary design you can hold in one hand. Apple today also
announced the fourth generation iPad featuring a gorgeous 9.7-inch Retina™ display, new Apple-designed A6X chip, FaceTime HD camera and
ultrafast wireless performance. Both iPad mini and fourth generation iPad come with iOS 6, the world's most advanced mobile operating system
with over 200 new features.
"iPad mini is every inch an iPad. With its gorgeous 7.9-inch display, iPad mini features the same number of pixels as the original iPad and
iPad 2, so you can run more than 275,000 apps designed specifically for iPad," said Philip Schiller, Apple's senior vice president of Worldwide Marketing. "iPad mini is as thin as a pencil and as light as a pad of
paper, yet packs a fast A5 chip, FaceTime HD and 5 megapixel iSight cameras and ultrafast wireless -- all while delivering up to 10 hours of
iPad mini comes in a beautiful new aluminum and glass design that is just 7.2 mm thin and weighs only 0.68 pounds. The 7.9-inch Multi-Touch
display delivers the same iPad experience users have come to expect, in a design that has 35 percent more screen real estate than 7-inch tablets
and up to an astonishing 67 percent more usable viewing area when browsing the web. The dual-core A5 chip delivers responsive graphics and
a fast, fluid Multi-Touch experience, while still providing all-day battery life.
iPad mini features a front-facing FaceTime HD camera and a 5 megapixel iSight camera on the back with advanced optics for taking sharp still
pictures and recording full 1080p HD video. The iSight camera includes video image stabilization and both cameras feature backside illumination
to let users capture great pictures in low light. iPad mini also allows easy sharing of photos with friends and family using iCloud's Shared
iPad mini features dual-band 802.11n Wi-Fi support for speeds up to 150 Mbps,(3) which is twice the Wi-Fi performance compared to previous iPad
models. iPad mini is available in Wi-Fi + Cellular models which are world-ready with built-in support for ultrafast wireless standards,
including LTE(1); and DC-HSDPA, so you can browse, download and stream ccontent fast from wherever you are. iPad mini data plans will be
available with no contract so you can simply sign up and activate service directly from your iPad.(4) The Personal Hotspot feature means you
can share a fast cellular data connection via Wi-Fi, Bluetooth or USB with up to five other devices such as MacBook® Pro, iPod touch® or
The new fourth generation iPad features the amazing 9.7-inch Retina
display and includes a new Apple-designed A6X chip that delivers up to
twice the CPU performance and up to twice the graphics performance of
the A5X chip, all while delivering an incredible 10 hours of battery
life in the same thin and light iPad design. Other new features include a
FaceTime HD camera, twice the Wi-Fi performance when compared to
previous iPad models and support for additional LTE carriers worldwide.
iPad mini and fourth generation iPad both feature support for the
Lightning™ connector that is smaller, smarter and more durable than the
30-pin connector. Lightning connector accessories are available to
support cameras, SD cards and VGA or HDMI digital video. Existing iPad
Smart Covers and the iPad Smart Case are compatible with fourth
generation iPad, and new polyurethane Smart Covers custom-designed for
iPad mini are available in pink, green, blue, light gray, dark gray and
(PRODUCT) RED for $39.
iPad runs over 700,000 apps available on the App Store, including more
than 275,000 apps designed specifically for iPad, from a wide range of
categories including books, games, business, news, sports, health,
reference and travel. iPad also supports the more than 5,000 newspapers
and magazines offered in Newsstand and the more than 1.5 million books
available on the iBookstore. The iTunes Store® puts the world's most
popular online music, TV and movie store at your fingertips with a
catalog of over 26 million songs, over 190,000 TV episodes and over
45,000 films. The new iBooks® app for iPad lets users read ebooks in
over 40 languages. iBooks also lets users experience an entirely new
kind of ebook that's dynamic, engaging and truly interactive. Ebooks
created with Apple's new iBooks Author offer gorgeous, fullscreen ebooks
with interactive animations, diagrams, photos, videos, custom fonts,
mathematical expressions and much more.
Pricing & Availability
iPad mini with Wi-Fi models will be available in black & slate or
white & silver on Friday, November 2, for a suggested retail price
of $329 (US) for the 16GB model, $429 (US) for the 32GB model and $529
(US) for the 64GB model. The fourth generation iPad with Wi-Fi models
will also be available on Friday, November 2, in black or white for a
suggested retail price of $499 (US) for the 16GB model, $599 (US) for
the 32GB model and $699 (US) for the 64GB model. iPad mini and the
fourth generation iPad will be sold through the Apple Online Store (www.apple.com),
Apple's retail stores, and select Apple Authorized Resellers in the US,
Australia, Austria, Belgium, Bulgaria, Canada, Czech Republic, Denmark,
Finland, France, Germany, Hong Kong, Hungary, Iceland, Ireland, Italy,
Japan, Korea, Liechtenstein, Luxembourg, Netherlands, New Zealand,
Norway, Poland, Portugal, Puerto Rico, Romania, Slovakia, Slovenia,
Singapore, Spain, Sweden, Switzerland and the UK.
iPad mini with Wi-Fi + Cellular and fourth generation iPad with Wi-Fi +
Cellular will start shipping a couple of weeks after the Wi-Fi models,
beginning in the US on AT&T, Sprint and Verizon. iPad mini with
Wi-Fi + Cellular will be offered for a suggested retail price of $459
(US) for the 16GB model, $559 (US) for the 32GB model and $659 (US) for
the 64GB model. Fourth generation iPad with Wi-Fi + Cellular for
AT&T, Sprint and Verizon will be offered for a suggested retail
price of $629 (US) for the 16GB model, $729 (US) for the 32GB model and
$829 (US) for the 64GB model. Additionally, iPad 2 is available at $399
(US) for the 16GB Wi-Fi model and just $529 (US) for the 16GB Wi-Fi + 3G
model where they are sold now.
Customers can begin pre-ordering all models of iPad mini and all models
of the fourth generation iPad on Friday, October 26 through the Apple
Online Store in the US, Australia, Austria, Belgium, Canada, Czech
Republic, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy,
Japan, Korea, Luxembourg, Netherlands, New Zealand, Norway, Poland,
Portugal, Singapore, Spain, Sweden, Switzerland and the UK.
(1);LTE is available through select carriers. Network speeds are dependent
on carrier networks. Check with your carrier for details.
(2)Battery life depends on device settings, usage and other factors. Actual results vary.
(3)Based on theoretical speeds, actual speeds may vary.
(4)Only available on some carriers.
* Personal Hotspot requires supporting data plan. Customers should check with their carrier for availability.
** LTE is available through select carriers.
*** Sold separately.
Apple designs Macs, the best personal computers in the world, along with
OS X, iLife, iWork and professional software. Apple leads the digital
music revolution with its iPods and iTunes online store. Apple has
reinvented the mobile phone with its revolutionary iPhone and App Store,
and is defining the future of mobile media and computing devices with