Upstart Pivothead Brings Convenience and Versatility to Point-of-View
Video Market
NEW YORK--(BUSINESS WIRE)--The first to engineer and mass market professional-grade photo and video
capture functionality in an eyewear platform, Pivothead
today announced the global launch of their high-performance imaging
eyewear.
“Pivothead is truly wearable technology and judging by the time and
attention corporate tech behemoths have been paying to the wearable
technologies market, we are confident that Pivothead stands at the
forefront of a category that will soon see mainstream adoption.”
The winner of the 2011 3M In-New-Vation award, Pivothead brings
unparalleled advancement and convenience to the point-of-view (POV)
video category. Matching the imaging dexterity and quality of full size
cameras and camcorders, Pivothead’s technological
features include:
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Full 1080p HD video as well as 720p@60fps/ 720p@30fps options
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True 8MP still photos with time lapse photo options
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Four focus settings: continuous, auto, fixed and macro
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Up to 16 Burst capture still images at rapid trigger speed
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Exposure & ISO Controls
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8GB on-board memory + 2GB RAM
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Face tracking
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A variety of mode settings including, action, social, indoor and black
& white
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Smartphone app with setting controls, quick crop and share features
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16
Stylish, low-profile eyewear frames
Developed for over two years by a team of optic industry veterans, the
mount-free platform was pursued to provide a system that was less
cumbersome and more inconspicuous than traditional mounted POV systems.
Safety considerations, such as potential tangling of lines in rope-based
sports such as rock climbing and skydiving, contributed to Pivothead’s
quest for a solution that would provide optimal POV perspective without
interfering with movement or activity.
Pivothead’s less obtrusive, true POV eyewear format can transcend the
action sports market and change the way people live, work and study:
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Journalists can record and send stories from locations where a visible
camera may be distracting or perilous.
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Police can deter potential violent or criminal behavior while
confronting suspects. Police departments now have a convenient and
economic way to reduce liability by providing indisputable evidence at
court.
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Surgeons and medical schools can make best-point-of view training
videos. Doctors can protect themselves against malpractice lawsuits. A
dermatologist can switch to digital video and photo medical records,
documenting much more effectively their patient’s skin problems
instead of time consuming dictation and note taking.
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Students can focus on lectures while their Pivotheads record the audio
and visual elements of the lesson.
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Tourists can see the sights directly - not through the viewfinder of
their camera.
“We have managed to repackage a camcorder and a camera into a more
convenient and versatile platform,” said Pivothead founder Christopher
Cox. “Pivothead is truly wearable technology and judging by the time and
attention corporate tech behemoths have been paying to the wearable
technologies market, we are confident that Pivothead stands at the
forefront of a category that will soon see mainstream adoption.”
Pivothead eyewear retails for $349. For more information, visit pivothead.com.
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