New Nikon Coolpix P510 and Coolpix P310 Feature Huge 42x Optical Zoom Lens
Nikon's New COOLPIX P-Series Pair Packs A Potent Punch Of Optical Excellence And Powerful Performance
The 42x COOLPIX P510 is the Ultimate Ultra-Long Zoom Camera, While
the Fast Aperture Lens of the COOLPIX P310 Makes it the Advanced
Photographer’s Compact Companion
MELVILLE, NY (Jan. 31, 2012) – Today, Nikon Inc.
introduced two new COOLPIX cameras into the P-series, providing
photographers with amazing optics from compact offerings for their next
adventure-packed outing. Breaking the zoom barrier, the new COOLPIX P510
brings the action close with an impressive 42x optical Zoom-NIKKOR ED
glass lens, from a wide 24mm to an amazing 1,000mm* focal range. When
the adventure begins once the sun sets, the new COOLPIX P310 tackles
demanding low-light conditions with a 16.1-megapixel Backside
Illuminated (BSI) CMOS sensor and a fast f/1.8 maximum
aperture, NIKKOR glass lens. From the expansive Serengeti horizon,
thunderous waterfalls of the Amazon to the jazz-infused nightlife
setting of New Orleans, Nikon’s new COOLPIX P-series cameras enable
photographers to capture any adventure with astounding clarity.
“With the new COOLPIX P-series cameras, Nikon is raising the bar for
performance and image quality to better accommodate the needs of
advanced photographers looking for a compact companion,” said Bo
Kajiwara, director of marketing, Nikon Inc. “Both the COOLPIX P510 and
P310 combine Nikon’s legendary NIKKOR lenses and advanced features to
challenge photographers creatively in environments that call for
portability and easy access.”
COOLPIX Technology
At the core of these powerful new COOLPIX cameras are Nikon’s
world-class NIKKOR lenses, delivering accurate detail, brilliant color
and amazing clarity. Further enhancing color and sharpness, Nikon’s
EXPEED C2™ high performance digital image processing engine is
implemented and custom-optimized for each COOLPIX model to ensure
high-quality pictures and movies.
The New COOLPIX P510: Setting a Higher Zoom Standard
Shattering the conventional zoom barrier, the new COOLPIX P510 features a
staggering 42x Wide-Angle NIKKOR glass zoom lens. The astounding zoom
range of 24mm to 1,000mm with advanced optical Vibration Reduction (VR)
image stabilization ensures that the photographer captures their
intended subject with exceptional image quality. With this kind of
extreme focal length, the need for superior image stabilization becomes
essential for photos and HD video. Photographers are given increased
stability with the additional zoom control located on the side of the
lens barrel.
To further enhance image quality and help combat challenging low-light
conditions, the COOLPIX P510 includes an advanced 16.1-megapixel BSI
CMOS sensor. Utilizing the high-speed continuous shooting performance
(capture five images at full resolution in approximately one second) of
the CMOS sensor and fast autofocus (AF), the COOLPIX P510 makes it
possible to capture even the most spontaneous moments.
This full-featured compact camera also comes complete with built-in GPS
capabilities, allowing photographers to track their adventures and
geotag photos. The COOLPIX P510 also includes Full HD (1080p) movie
recording with stereo sound and the ability to utilize the expansive
zoom range during recording with AF for dynamic videos. A 3-inch high
resolution (921,000-dot) vari-angle monitor makes it easy to compose
images and movies from difficult angles. Additionally, The COOLPIX P510
features a variety of advanced functions for the sophisticated user
seeking smooth handling with intuitively placed controls such as the
mode dial that enables easy setting of frequently used functions on the
fly.
The New COOLPIX P310: Low Light, No Problem
The new COOLPIX P310 achieves superior image quality in low-light
settings thanks to the powerful combination of a 16.1-megapixel BSI CMOS
sensor, wide ISO range up to 3200 (Hi1 6400 equivalent) and a fast,
wide-angle maximum aperture f/1.8 lens. The COOLPIX P310
further fights blur by incorporating advanced optical VR image
stabilization and makes shooting in low-light a breeze with several
scene modes including Advanced Night Portrait mode, Night Landscape mode
and Backlight/High Dynamic Range (HDR) mode. The Advanced Night
Portrait mode combines consecutive images of the background while the
subject is captured using the flash, while the Night Landscape mode
combines a series of consecutive shots taken at a fast shutter speed
into a single image with reduced noise. The Backlight HDR mode merges
images of the same scene at different exposures to achieve a single
image with a broad range of tonal detail.
Designed to be the serious photographer’s compact companion, the COOLPIX
P310 comes equipped with several features found in D-SLR cameras
including manual exposure control (P/S/A/M) and a new Zoom Memory
function that enables the selection of popular prime focal lengths
during shooting. Through an easily accessible top-mounted control wheel,
users are able to adjust shutter speed, aperture and other settings in
order to achieve their preferred look. For more creativity, the COOLPIX
P310 also includes special effects and filter effects that can be added
to photos in-camera for a quick artistic touch. To facilitate easy
composing, viewing and playback, the COOLPIX P310 features a 3-inch high
resolution (921,000-dot) LCD screen.
Understanding the demand for a capable multimedia camera, the COOLPIX
P310 also sports incredible video capabilities. With the ability to
capture Full HD (1080p) video at 30 frames-per-second (fps) with AF,
stereo sound and the use of the optical zoom while recording, the
COOLPIX P310 also lets users edit movies in-camera for a seamless
moviemaking experience.
Pricing and Availability
The COOLPIX P510 will be available in February 2012 for a suggested
retail price (SRP) of $429.95* and will be offered in black and red. The
COOLPIX P310 will also be available in February 2012 for $329.95* SRP
and will be offered in black only. For more information about these and
other COOLPIX cameras, please visit
www.nikonusa.com.
*Suggested retail price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.
