DIGITAL PHOTOGRAPHY NEWS

PictoColor Releases inCamera® 4.0 Digital Camera and Scanner ICC Profiling Software

New version of acclaimed Photoshop Plug-in features support for the new GretagMacbeth ColorChecker SG chart for digital camera profiling and HutchColor HCT target for scanner profiling

Burnsville, MN -- PictoColor Corporation, a leading developer and distributor of color management products, has released inCamera^® 4.0, a new version of the it's acclaimed digital camera and scanner ICC profiling plug-in for Adobe ® Photoshop.  Based on an enhanced version of the widely acclaimed inCamera color management technology licensed from Pictographics International Corporation, inCamera 4.0 features support for the new GretagMacbeth ColorChecker SG and the HutchColor HCT target for scanners.  This proven digital camera and scanner profiling software features an easy to use interface and a User Guide that explains how to successfully create and use ICC input profiles in Photoshop. inCamera is available for $149.95 at PictoMarketplace, PictoColor's new online store featuring color management products for digital photographers. PictoMarketplace is located at www.pictomarketplace.com.

inCamera is designed to help the digital photographer achieve consistent, predictable color with any digital camera or scanner.  It employs Pictographics' proven color management technology to describe, with mathematical precision, the unique behavior and color properties of any digital camera or scanner through a process known as profiling.  Utilizing the GretagMacbeth ColorChecker or the new ColorChecker Semi Gloss (SG) charts for digital cameras, and the HutchColor HCT or IT8 targets or ColorChecker charts for scanners, inCamera evaluates the color data captured by the camera or scanner, compares the data to the known color values of the chart, and creates a custom ICC profile. The profile may then be applied to all images shot or scanned under similar conditions correcting the color distortions of the camera or scanner to produce a color corrected and profiled image ready for use in any project.

Even though inCamera makes the color right relative to the known reference standard, we all know that color reproduction is every bit an art as much as it is a science. There may be times when you wish to intervene in the process, providing guidance as to how colors should be handled.  This is what profile editing is all about.  ICC profiles created with inCamera may be edited to suit your preferences with easy-to-use correction tools in iCorrect EditLab, a companion plug-in to inCamera, also available from PictoMarketplace.

inCamera can also be used to profile scanners for negative film, heretofore an "untouchable" area of color management, because of the unavailability of targets for negative film.  The process, based on the digital camera profiling technology and the ColorChecker charts, is described in the inCamera User Guide, an integrated on-line guide to creating and using input profiles in a Photoshop ICC color managed workflow.

New features included in the new version include:

• Supports NEW ColorChecker SG: Additional gray scale steps provide accurate control of camera balance.
• Supports the HutchColor HCT target from Hutcheson Consulting: Has around twice as many patches as IT8.7/1 & 2 ('IT8') targets, a better sampling of dark colors and almost three times as many gray scale steps.
• Provides additional reporting on quality of image of the chart: Noise reporting and Lighting Uniformity reporting.
• Custom Light Source Selection for optimizing your profile for your light source: If you are using one of the ColorChecker charts and you have selected a spectral data reference file, you can optimize your profile for your light source.
• inCamera is compatible with Photoshop 7.0 and CS and the following operating systems: Macintosh 9.2, and 10.X in both Native and Classic modes and Windows 98SE, Me, 2000, and XP.

About PictoColor
PictoColor is a leading developer of easy-to-use time saving photo editing, color correction and color management software featuring revolutionary iCorrect color correction technology by Pictographics International Corporation. PictoColor is the home and exclusive distributor of iCorrect and inCamera color products and CorrectPhoto digital photo editor companion to Windows XP, as well as a resource for related imaging products and services.  PictoColor products serve digital photo enthusiasts, professional photographers and photo labs. PictoColor is located at 151 West Burnsville Parkway, Suite 200, Burnsville, MN 55337, Tel: 952-894-8890 www.pictocolor.com, www.pictomarketplace.com, Contact: info@pictocolor.com.

Copyright 2004 PictoColor Corporation. PictoColor™, PictoMarketplace, and CorrectPhoto™ are trademarks of PictoColor Corporation.  Pictographics®, inCamera®, iCorrect®, and CandelaColor® are registered trademarks of Pictographics International Corp. All trademarks referenced in this document, whether identified as trademarks or not, are the sole property of the legal owners of such marks. PictoColor Corporation makes no such claims to any such marks nor willingly misused or misapplied any marks.