Canon today announced a new super-telephoto zoom lens, the EF 200-400mm f/4L IS USM Extender 1.4x, which as the name implies has an integrated 1.4x focal length extender, as well as a high-performance Image Stabilization system for exceptional shooting flexibility and range, ideal for sports or wildlife photography. The lens also utilizes inner focusing, ring USM, a high-speed CPU and optimized AF algorithms for fast and accurate autofocusing. Quiet and smooth focus shifts - essential for filmmaking - are made possible with Canon's Power Focus mode.

Olympus Imaging Corporation is pleased to announce the introduction of the OLYMPUS PEN E-P5 mirrorless interchangeable-lens camera, the flagship of the PEN Series conforming to the Micro Four Thirds System standard. The OLYMPUS PEN E-P5 carries on the essence of the design found in all OLYMPUS PEN cameras and advances its appearance to a new level, as is appropriate for a flagship product that brings the series itself up to a higher step. The shape of the top deck as viewed from above retains that of the OLYMPUS PEN E-P3 to give it the sense of being a piece with the tilting LCD, while the design of the OLYMPUS PEN E-P1 is retained for the silhouette view of the front. It is scheduled to go on sale in the end of June 2013.