Why α DSLR?

If you want to take your pictures from snapshots to memorable images, then let a Sony α DSLR put better pictures at your fingertips. A DSLR's responsiveness, versatility and image quality helps capture those moments that other cameras often miss. The A380 makes shooting with a DSLR easy and fun with its compact and lightweight design, intuitive controls and Quick AF Live View that let you keep eye contact with your subjects while you capture the moment.

Capture fast-moving subjects.

Unlike previous systems that required a tradeoff in autofocusing performance, the α A380 features a dedicated live view sensor for fast, accurate, SLR-class autofocusing—even during live view shooting.

Improve your skills as you shoot.

A unique new Graphic Display helps you hone your photographic skills by making it much easier to understand how aperture and shutter speed adjustments will affect your results.

Compose on the tiltable LCD.

Shoot easily and comfortably from virtually any angle or position with Quick AF Live View. The α A380 features a variable-angle LCD monitor that can be tilted up or down making it a snap to capture high-position and low-position photos.

Easy shooting mode selection.

It's never been easier to capture the perfect shot. The mode dial on top of the α A380 offers instant access to 6 Scene Selection modes, each with a user-friendly Help Guide and example photo. You can even customize the user interface and choose from four background colors.

Significantly reduced camera shake.

Equipped with SteadyShot® INSIDE image stabilization, this α DSLR camera compensates for shaky hands so you can capture crisp, sharp images at shutter speeds 2.5–3.5 steps slower than would otherwise be possible without using a flash¹ or tripod. It also works together with an anti-static coating on the low-pass filter to help keep the image sensor clean.

Perfection at every click.

Shoot in rich detail and true-to-life color. Featuring large, APS-C type CCD sensors, image detail is truly amazing. Plus, the high-speed BIONZ image processing engine delivers enhanced color reproduction, rich tonal graduation and remarkable clarity.

Optimal exposure in any virtually light.

Adopted from our top-of-the-line α A900, the α A380 features an advanced D-Range Optimizer that helps you take beautiful photos in difficult lighting conditions. Choose from Standard mode, which optimizes exposure for the scene overall, or Advanced mode, which can be used to bring out rich shadow and highlight detail.

Features:

Blending breathtaking photography with easy-to-use operation, the lightweight and stylish Sony α DSLR-A380L DSLR camera is ideal for step-up digital photographers. The α A380 brings you the freedom of Live View, which lets you compose and shoot photos using a tiltable 2.7" LCD screen. Plus, 14.2 megapixel resolution provides superb image detail, and exceptionally quick AF response helps you capture the perfect moment. Moreover, SteadyShot INSIDE™ in-camera image stabilization reduces blur with every Sony, Carl Zeiss® lens, and legacy Minolta® a-mount lens, while the on-screen Help Guide and Graphic Display help take the complexity out of DSLR photography. The α A380L comes with an 18-55mm standard zoom lens.

A large 2.7" (diag.) Clear Photo LCD Plus™ display features Live View with Quick Auto Focus, which lets you compose and shoot pictures in real-time using the LCD, just as you would with a point-and-shoot camera. In addition, the LCD display tilts up or down for low or high-angle shooting situations, such as capturing a child’s first steps or shooting over a crowd.

SteadyShot INSIDE™ in-camera image stabilization is built into each camera body, so every a-mount lens benefits from the ability to minimize blur due to camera shake.

A 14.2 megapixel APS-size CCD image sensor captures your images in spectacular, high-resolution detail, giving you the freedom to make large prints and tight crops without sacrificing quality.

The DSLR-A380 features a stylish, modern design with an intuitive button layout for easier operation. In addition, the lightweight body and revised grip make the camera more comfortable to hold and carry.

An integrated on-screen Help Guide and Graphic Display help take the complexity out of DSLR photography. The Help Guide offers clear, concise explanations of various modes and settings, while the Graphic Display helps you understand the relationship between aperture and shutter speed, as well as the effect each has on photographic results.

An HDMI™ terminal gives you the option of connecting your camera to a compatible HDTV and playing back your images in stunning high definition quality(HDMI cable required, sold separately). In addition, BRAVIA® Sync™ works with compatible Sony® BRAVIA HDTVs to let you control camera playback using the television’s remote (HDMI cable and BRAVIA Sync capable HDTV required, sold separately)1.

A broad sensitivity range from ISO 100 to ISO 3200 enables you to capture beautiful color images even in very dim light -- with High ISO Noise Reduction technology that reduces picture noise artifacts at high-sensitivity ISO 1600 and ISO 3200 settings by eliminating noise from RAW data after analog-to-digital conversion.

Eye-Start Autofocus System begins precision autofocus adjustments the moment you raise the camera to your eye, so the camera is ready to catch the perfect moment.

9-Point Center Cross AF Sensor with improved focus control to help bring images into sharp definition more quickly, and predictive focus control automatically calculates the position of fast-moving subjects.

Continuous Shooting lets you shoot at up to 2.5 fps (frames per second) while viewing your subject through the optical viewfinder so you never lose track of the action.

Creative Style settings give you control over how the camera processes your images. Choose from 8 finishing styles, including Standard, Vivid, Potrait, Landscape, Night View, Sunset, B&W, and Adobe RGB, and fine tune them to your personal taste with the ability to adjust contrast, saturation, and sharpness settings..

Dynamic Range Optimizer provides two levels - Standard/Plus to improve results with backlit subjects and recover details hidden in shadows or lost in glare. Normal DRO improves detail using standard gamma curves for fast shot-to-shot response time, while Advanced DRO adjusts dynamic range area-by-area for greater accuracy..

The Auto Pop-Up Flash automatically pops up and fires as needed when the camera is set to certain scene selection modes, helping first-time DSLR photographers shoot more effectively. In addition, the α380features an integrated hot shoe, which lets you expand your lighting options with a range of accessory flashes (sold separately).

Anti-Dust Technology helps keep the CCD imager clean, resulting in consistently better pictures, by utilizing a static-free anti-dust coating on the CCD filter, as well as an anti-dust vibration that automatically shakes the CCD to help dislodge dust each time the camera is shut off.

Stamina® Battery power allows you to take up to 500 shots2 on a fully charged NP-FM50 InfoLITHIUM® battery when using the optical viewfinder mode, and you’ll be able to see how much power remains in percentage increments, so you can keep shooting in confidence.

Smart Teleconverter 2X Digital Zoom lets you zoom in electronically on your subject and reproduces pixels on a 1:1 basis so there’s no degradation in picture quality. One touch zooms in at 1.4X, while the second touch advances to 2X zoom -- creating the 35mm equivalent of a telephoto effect with the camera’s standard 18-55mm optical zoom lens.

The advanced BIONZ™ image processor uses hardware-based Large Scale Integrated (LSI) circuitry to enhance images with rich tonal reproduction, reduced noise, and improved white balance and exposure control, for clear, sharp photos even at high sensitivity settings.

PhotoTV HD compatibility3 lets you automatically create high-resolution thumbnails optimized for viewing on a compatible Sony® BRAVIA® HDTV.

Scene Selection Modes optimize camera settings for different shooting situations. Just turn the Mode Dial to select from Portrait, Landscape, Macro, Sports, Sunset, and Night View modes.

Index and Slide Show Display enable you to quickly review your photos using 4, 9 or 25-frame index views, or as an automatic slide show with fade-in/fade-out effect.

Function Guide Display provides intuitive and easy to use on-screen menus that can be activated and operated with one hand using the Fn (Function) button and controller button to adjust Flash mode, Autofocus mode, White Balance, Metering mode, AF area and D-Range Optimizer.

Compatible with high-capacity Memory Stick PRO Duo™, Memory Stick PRO-HG Duo™ and SD/SDHC media (sold separately) for convenient storage and sharing of your images.