The DC VARIO-ELMARIT lens inherits both its name and its outstanding quality from the Leica Elmarit lens, renowned in the film camera world for its superb performance and compact size. The DC VARIO-ELMARIT lens system comprises 7 elements in six groups, including three aspherical lenses. Equivalent to a 35 mm - 105 mm lens on a 35 mm camera, this lens is small and lightweight yet achieves the fine rendering and vivid color reproducibility for which Leica lenses are renowned. The lenses are also treated using an advanced multi-coating technology that minimizes flare and ghosts to allow highly transparent image expression even in poor shooting conditions, such as when there is backlighting.

Our Venus Engine LSI uses all three colors (red, green, and blue) to generate the luminance signal of the primary color CCD, resulting in a 50% improvement in diagonal resolution compared with our previous models. The LSI also handles image processing, LCD display, and even writing data to the memory card all in parallel, as soon as the CCD captures the image signal. This gives the camera a considerably quicker response.

The LC80, LC70 and LC50 can be powered by two AA alkaline batteries. You can find these batteries almost anywhere, so it's easy to pick up spares when the power starts running low. You can take about 160 photos on two alkaline batteries, or about 320 on two rechargeable nickel-metal hydride (Ni-MH) batteries. *1 Use Economy mode, and you can take even more.

MEGA BURST Consecutive Shooting Shoot up to 8 images at 3.5 frames/sec. at full-resolution.* *In Standard Mode. Up to 5 images in Fine Mode (LC50). Up to 5 images at 3.3 frames/sec in Standard Mode, and up to 3 images in Fine Mode (LC70). Up to 9 images at 2.7 frames/sec in Standard Mode, and up to 5 images in Fine Mode (LC80). Flip Animation (LC80 , LC70) Using up to 100 of your photos, you can create a "flip animation" clip up to 20 seconds long. Real-Time Histograms (LC80 , LC70) This graph, which can be displayed in the LCD monitor as you line up the shot, shows the status of the exposure and contrast in real-time. Composition Guide Lines Displayed in the LCD, these thin horizontal and vertical lines make it easy for you to compose your shots or to hold the camera level. Zoom Auto Review Right after you shoot, see an enlarged view of the image. Picture Adjustment Select the picture tone to match your creative vision. -Natural - Standard - Vivid White Balance Choose from five white balance fine adjustment settings: Auto, Daylight, Cloudy, Halogen, and White Set. When there are several different light sources and it's difficult to get the exact coloration you want, you can also fine-tune the photo by adding bluish or reddish tones, in up to ±5 steps of 300K (Kelvin) each*. *White Balance Adjustment is not possible in Auto Mode. Color Effect Mode Alter the coloring effect to your liking. •Cool •Warm •Black & White AF Trigger (LC80 , LC70) Lets you pre-focus on a specific area before you take the shot. Audio Recording (LC80 , LC70) Add 5 seconds of sound to pictures, as you shoot. Or, if you prefer, add up to 10 seconds of sound after shooting. Auto Bracketing* Automatically graduated exposures. *±1/3-1EV step, 3 frames. Exposure Compensation* Choose your settings for special conditions. *1/3 EV step, ±2 EV. ISO Sensitivity Setting You can choose light-receiving sensitivity from Auto/50/100/200/400. Flash Choose the ideal flash for most any situation. Self-Timer You can use either a 10-second or 2-second setting. Trimming & Resizing Let you trim the image, or reduce the amount of image data.

*Leica is a registered trademark of Leica Microsystems IR GmbH. *Elmarit is registered trademarks of Leica Camera AG. *The LEICA DC VARIO-ELMARIT lenses are manufactured using measurement instruments and quality assurance systems that have been certified by Leica Camera AG based on the company's quality standards.