Ultra Compact
The FinePix Z5fd is small enough that it will fit easily into a pocket or the most minimalist of clutch bags. It features the traditional 'Z' series sliding lens cover, with a 'Z5' motif that lights up in operation, 2.5" scratch resistant LCD screen and non-extending Fujinon 3x optical zoom lens so that it will emerge unscathed from even the most cluttered of spaces.

Face Detection
Fujifilm was the first manufacturer to develop hardware-based Face Detection technology for its compact digital cameras. The FinePix Z5fd joins the FinePix S6500fd and F31fd in Fujifilm's current 'fd' line-up. Face Detection captures up to ten faces in a frame and optimizes focus and exposure to take the best possible people-picture. Incorporating the technology on its Real Photo Processor II has enabled Fujifilm to develop a range that can detect faces and optimize settings in an industry-leading 0.05 seconds.

When Face Detection is turned on and the camera is pointed at people, target-like squares demonstrate that it has 'locked-on' to faces. The square will then follow those faces around in real-time until they move out of the frame or the picture is taken. In playback mode, pressing the Face Detection button will cause the camera to auto-zoom to each face in turn for easy close-up review.

Face Detection is perfect for those times, such as nights out with friends, when tweaking manual settings to get the same result may not be the user's first priority. It can cope with back-lit scenes, settings where there's a more obvious focus point between people's faces or when the subject is off center.

Real Photo Technology
Fujifilm's Real Photo Technology (RPT) is the combination of lens, CCD and processor that helps the camera produce images of impressive quality, no matter where you take it. Fujifilm's sixth generation Super CCD HR is a unique hexagonal shape, with a larger surface area than traditional sensors, enabling it to capture more light from the Fujinon lens. The Real Photo Processor II enables impressive operation speed and features an enhanced dual-noise reduction system that maximizes the effectiveness of the camera's high ISO capability.

A camera for any occasion
In addition to its portability, the FinePix Z5fd features a host of unique Fujifilm technologies that make it the perfect take-anywhere camera. ISO 1600 light-sensitivity at full resolution enables it to take photos in low light without flash and with less noise than competing models might produce at a lower ISO. Flash-free images are much more faithful to the original scene, with skin-tones looking more natural and no loss of background detail. In addition, because the sensor's unique shape enables it to capture light more quickly, it is possible to use higher shutter speeds without image blurring.

For better results with flash photography, Fujifilm's Intelligent Flash system analyzes the scene and automatically controls flash power output. The result is balanced exposure where the scene is sufficiently illuminated without washing out the foreground in the picture or losing background detail.

Natural Light & Flash mode goes one step further, taking two photos in quick succession, one with flash and one without. Both images are then displayed on the camera's screen for easy review.

With 14 special scene modes, including Fireworks, Beach and Snow, the FinePix Z5fd offers a one-touch setting for any situation. Continuous shooting keeps the camera shooting for as long as the shutter button is pressed down. Once released, the camera retains either the first or last three images for excellent natural shots.

The FinePix Z5fd records movies at 30 fps with sound. Movie recording time is limited only by the size of the xD-Picture Card used in the camera.

Blog mode - for the My Space generation
The FinePix Z5fd features Fujifilm's new blog mode. In this mode the camera adjusts image settings for posting online. With the increasing popularity of blogging, Internet messaging and sites such as MySpace.com, Fujifilm expects blog mode to be a well-used feature on the FinePix Z5fd.

FinePix Z5fd key features

• New colors: Raspberry Red, Mocha Brown, Silver
  
• 6 Megapixel Super CCD HR
  
• Real Photo Processor II
  
• ISO 1600 at full resolution
  
• 26MB Internal memory
  
• Intelligent Flash, Natural Light & Flash, Continuous shooting
  
• New slim design with tripod mount
  
• Illuminated product logo on sliding front cover
  
• 2.5" TFT LCD with reinforced glass coating
  
• Blog mode