Article Summary
Studio D, a new retailing concept from Best Buy, addresses the female customer and her burgeoning interest in digital photography. The boutique retailer is located in Naperville, Illinois, a small community outside of Chicago that's considered one of the most desirable places to live in the USA. The store (better-known as a studio) celebrated its one-year anniversary in August 2005. According to Cindy Becker, store manager, their goal is to "demystify technology" for their customers (or "guests"). She explains, "We are a one-of-a-kind concept, and because of this, we have the ability to react to customers' requests. Where we are today is based on their wants and needs." ....Read Complete Article
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