Kodak Sharpens Digital Focus on Female Customers |
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| Published by: Post Gazette 07-07-2005 Read Complete Article |
Article Summary
When film ruled home photography, women took about two-thirds of all pictures and ordered most of the prints, according to industry statistics. But things changed when digital cameras began horning in on film's turf: Suddenly men got behind the camera - and many of the shots ended up trapped inside a computer.
It was a disaster for Eastman Kodak Co. Sales of film and paper, its biggest sources of profit, tumbled. The 116-year-old company's long-successful strategy of courting women, emphasizing not so much gee-whiz technology as the chance to capture "Kodak moments," was in deep trouble.....Read Complete Article
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