Digital Camera strategy: Launch more, sell more |
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| Published by: TMCNet 03-16-2006 Read Complete Article |
Article Summary
"How do industry leaders maintain their leading position? In the consumer product segment, it seems that one effective strategy is to keep bombarding the consumers with new products. Take Nokia, for example. Trying to keep up with its new handset products is like running a marathon. It demands a lot of stamina. But the result is outstanding. The company has been by far the leading handset producer in the world, controlling more than 30 percent of market share worldwide.
Canon may be another case in point. It is hard to keep track of the new digital cameras that it introduces to the market. Just last week, Datascrip-Canon's distributor for Indonesia held yet another press conference in which no less than eight new digital cameras and a two photo printers were introduced. Apparently, this level of aggressiveness has enabled the Japanese company to stay on top."....Read Complete Article
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