What the Critics Don't Get About Apple's Aperture |
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| Published by: O'Reilly 02-08-2006 Read Complete Article |
Article Summary
"Right on the heels of its release, nearly a dozen reviewers gave Apple a pretty good thrashing over Aperture, Apple's new professional photography software. Not all of the reviews are bad. Some offer very positive insights. But many focus on perceived problems. After delving into Aperture, I've come to some conclusions about where many of the critics went wrong.
Aperture's worth should be measured in part by how well it fits its audience. While few would dispute the fact that Luciano Pavarotti is a world-renowned and talented opera singer, you wouldn't send a hardcore punk rock fan to one of Pavarotti's concerts and expect glowing, insightful reviews, would you? Understanding the intended audience for a product is critical in order to provide a fair, accurate, and helpful review of that product. If you don't understand the audience or how it works, you can't really accurately review the product."....Read Complete Article
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