Stores Look for a Niche as Gadgets Grow Up |
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| Published by: News 11-06-2005 Read Complete Article |
Article Summary
A Magnavox 42-inch widescreen high-definition plasma television is $2,000, a Canon 8.2-megapixel digital camera is $1,400, and a Sony Vaio laptop is $2,400-not exactly a bargain for working-class consumers.
But if the prices are slightly out of reach for the average Wal-Mart shopper, that is fine by the company. In fact, it is by design. To borrow retail lingo, the electronic products are "aspirational," said Gary Severson, a senior vice president at Wal-Mart, responsible for electronics. That word is a euphemistic way of saying that the chain does not want its shoppers to wake up one morning, realize the price of a plasma TV has dropped into their income level, then dash to Best Buy or Circuit City to get one. Wal-Mart wants shoppers to aspire to own the electronics in its store, not somebody else's. ....Read Complete Article
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