Article Summary
Tokyo-headquartered Seiko Epson Corporation is in the throes of a brand repositioning exercise that projects Epson as an imaging company. In an effort to take the initiative further, earlier this year, in April 2005, the company restated its mission statement as 'Exceed your vision'.
"With a boom in digital content happening, the company sees a big opportunity in digital TV printing. It is taking digital TV printing a step further by suggesting a business model that enables the consumers to print out information from TV as and when they want."....Read Complete Article
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